That’s me in the picture, playing doctor* at a music festival.
I’ve spent 15 years writing and taking abstract company values to turn them into easy verbal identities that stick. I’ve led content and creative teams to shape narrative across healthcare, workplace safety, entertainment media, and automotives.
*Full disclosure: I only handed out band-aids and let the actual doctors do the job.
Focus areas:
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User research and behaviour to shape content that matches their stage of product journey.
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Creating brand playbook to help companies maintain consistency and make faster decisions.
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Breaking down jargon and creating bite-sized and engaging content for complex topics.
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Spotting white gaps among competition and delivering message that sticks.
To be discontinued
Shopping websites are vast garbage dumps and I am a dumpster diver. I run a WhatsApp community where I hunt and gather home and fashion finds under 5K because everyone deserves pretty and awesome things without breaking the bank.
I named it To Be Discontinued because things go out of stock soon and life ends.